How to Truly Support a Small Business

If I’m being completely honest, I sometimes opt for big companies over small businesses. It’s convenient, right? But as someone who is married to a small business owner, I’ve realized the importance of making more mindful choices. I’m sure many of you can relate.

Supporting small businesses goes beyond just a purchase here or there—it’s about recognizing the value they bring to our communities and taking action. I once heard two simple ways to make a meaningful difference, and they’ve stuck with me ever since:

1. Write a Review
If you love your local gym or had an amazing experience with a small business, take a moment to write a review. Positive reviews help build trust with potential customers. If you’ve worked with a vendor that delivered top-notch results for your business, offer a testimonial or collaborate with them on a case study. These small gestures can significantly boost their credibility and reach.

2. Pay Full Price
I get it—who doesn’t love a good deal? But for small businesses, paying full price is crucial. These businesses often have limited resources and the owners wear multiple hats, doing everything from customer service to accounting. By paying full price, you’re not just supporting their products or services—you’re supporting their livelihood and helping them continue to contribute to the community.

In short, small businesses rely on us more than we realize. Whether it’s through a thoughtful review or paying what their hard work deserves, these little actions can help them grow and thrive. So next time, let’s choose to support local—it makes a bigger impact than we might think.